Laricia Smit is the author of Event Management – Putting theory into practice, a South African approach.
She is also the owner and Managing Director of Corporate Communication, an integrated strategic communication consultancy. With more than 18 years of lecturing and consulting experience, she lectures at various private education providers in the country on subjects such as event management, communication, public relations, marketing and customer relationship management. She is an international facilitator and trainer and has presented event management and integrated marketing communication workshops and seminars internationally. She is a regular facilitator/trainer on programmes presented by Virtuose Ltd based in Quatre Bornes and part of Odysseus Public Relations, Mauritius and approved by the Mauritian Qualifications Authority (MQA).
She has 20 years experience in the public relations and communication management industry. During her career she has been responsible for the implementation of various public relations programmes, media relations campaigns as well as planning and implementing various events ranging from international conferences, seminars, workshops and training programmes.
She is the author of three academic handbooks:
- Event Management – Putting theory into practice, a South African approach, 4th Edition (2015) – Publisher: Masterskill
- FET Colleges Series – Marketing Communication (2006) – Publisher: Pearson Education
- FET Colleges Series – Management Principles NQF 2 (2006) – Publisher: Pearson Education