This handbook emerged from my experience as a lecturer in event management over the past eighteen years.
During my interaction with both full-time and part-time learners, I realised that the prescribed handbooks were pitched at too high a level (as some of the learners were entry level) and did not take the South African event management industry into consideration and that the examples used were either in a British or Australian context.
South African learners struggled to relate to these examples, as some of them have never been out of the country. Another concern was that the majority of the current handbooks were highly theoretical, barely referring to practical examples.